Why Shopping For MP3 Players Online Sucks

I often browse popular electronics web sites and look at MP3 players to see what's new and hip.

I have a major beef with every site that I have seen that sells MP3 players. For MP3 players that come in multiple colors, each color shows up in the search results for each color. So if a model comes in 10 different colors, it takes up an entire page in the search results.

Hello?? This is ridiculous. Who are the geniuses that created web sites that behave like this? When shopping for online apparel, I can browse styles and after I find one I like, I can choose the color and size. There is nothing technically difficult about this and these web sites should all be ashamed.